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What is White Balance? Ever wondered why your subjects turn out yellow when photographing them in indoor environments? Or why your camera flash can make them appear blue? Thoroughly understanding the concept of white balance and how it works is very important in digital photography, because setting it incorrectly could ruin a picture, adding all kinds of unwanted color casts and causing skin tones to look very unnatural. In this article, I will explain how you can adjust it on your camera or post-production to get accurate colors.