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Definition of White Balance Simply put, white balance in digital photography means adjusting colors so that the image looks more natural. We go through the process of adjusting colors to primarily get rid of color casts, in order to match the picture with what we saw when we took it. Why do we have to do this? Because most light sources (the sun, light bulbs, flashlights, etc) do not emit purely white color and have a certain “color temperature“. The human brain processes the information that comes from our eyes and automatically adjusts the color temperature, so we normally see the colors correctly. If you took a white sheet of paper and looked at it outside, it would most likely look as white as if you were to look at it indoors. What most people do not realize, however, is that there is a huge difference in color temperature between bright sunlight and indoors tungsten light.